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The best thing about this is the way in which it begins with a focus on what a family wants and who it is. I love this attempt to customise the experience of the school and feels like a personalised visit for every family.
In a world where personalisation matters, this concept isn't just smart, it resonates with the next generation of prospective families. Where this approach shines is in the displaying of what the viewer wants to know about the school, not what the school wants the viewer to know. Really smart. GREAT STUFF!
